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Church Website Best Practices - Entries written by BryanWhy Add Highlights?How Highlights improve the look and function of each page on your church website. Each page, news item, and event on your iMinistries website has five "slots" to insert highlights . Highlights are other pages, blog entries, news, events, or content... More  Your Church Media: WidgetsWhat is a Widget? A widget is a “chunk” of HTML code which commands content to display on a page. The great thing about a widget is you don’t have to know anything about HTML or writing code to utilize it. You just plug in your information and the... More Your Church Media: VideoThe modern website visitor is one with a short attention span. They want information, and they want it immediately. They want news, and they want it the second it occurs. And the less effort they have to put forth, the better. Video is a great... More Your Church Media: PodcastingIn this communication age, it is important to utilize as many ways as possible to reach your audience. In a previous blog entry, we explained how to find your audience and your writing voice . Through Podcasting your sermons and lessons, you can use... More Better Web Writing, Part 3: I Like Your StyleNow that you have found your voice and learned how to beautify your text , it's important to set some rules for your content. You wouldn't teach your child to speak, dress them in their Sunday best, and then let them run amok. You shouldn't do the... More Better Web Writing, Part 2: Words As PicturesWriting Compelling Content for Your Church Website. There's a saying that "pictures are worth a thousand words." On the Web, because attention spans are so brief and space is so important, words have to be pictures. Confused? Use the advice below to... More Better Web Writing, Part 1: Finding Your VoiceWriting Compelling Content for Your Church Website. Visitors will come to your church website because of flashy imagery, but they'll keep coming back for fresh, well written content. Writing for the Web is different than writing for other mediums.... More Improving Search Results, Chapter 2: Utilizing Meta TagsMake Your Ministry Website More Visible With Meta Tags What are Meta Tags? Meta Tags are keywords and phrases hidden in the background of your church website to describe your page to search engines. These tags help them determine if your site is... More Improving Search Results, Chapter 1: The Google MonsterMake Your Site More Visible on Google Search Results By Improving Your PageRank. How Does Google Determine Search Ranking? Many new visitors to your church website find you through search engines. Whether they type in generic terms like “churches in... More Make Your Location Map InteractiveUse the Google Map Widget to Embed an Interactive Map on Your Church Website To make it easier for your church website users to visit your ministry in person, consider embedding a map, like the one below, from Google in your About Us section. To... More Bounce Rate and How to Reduce ItWhat is Bounce Rate? A bounce occurs when a person visits your church website and leaves without visiting any other pages on your site. This is the equivalent to a visitor attending your church and then leaving after they hear your opening prayer.... More About Us: Beginning The ConversationUse Your About Us Page to Introduce Yourself to Visitors When you first meet someone, you both ask questions to begin your interaction. What do you do? Where are you from? What do you like to do? The answers to these initial ice breakers often... More Using Your Church Website to Promote Your BrandBad News, Good News Bad news : The amount of time spent by visitors on your church website can be measured in a few short minutes. And because of the modern Web-surfer's short attention span, it has become critical for ministries to focus more on... More |
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